exactly who you’re talking to and what they need.
That’s where my Ideal Customer Profile (ICP) Workbook
comes in. This step-by-step guide will help you get crystal clear on your audience so you can create messaging, offers, and campaigns that attract the right people—and turn them into loyal customers.
Who Your Ideal Customer Is: Define their demographics, behaviors, and motivations.
What They Need: Uncover their biggest challenges and how you can solve them.
Where They Are: Identify the platforms and places where they’re most active.
How to Speak to Them:Use their language and decision-making habits to craft compelling messaging.
By the time you’re done, you’ll have a detailed profile of your dream customer—and the confidence to market directly to them!
Step-by-Step Prompts to guide you through the process.
Bonus Questions to help you dig deeper into their mindset.
Practical Examples to inspire your own customer profile.
Action Plan to implement what you’ve learned in your marketing.